Alcohol Industry Reaches Women, Youth
The number of women drinkers has increased drastically in the U.S. and U.K., and the alcohol industry is modifying product lines and advertising to meet the demographic shift. In the two nations, young women have increased alcohol consumption by drinking a third more in 2004 than five years before. Additionally, alcohol advertising has been effective in reaching those too young to drink - by four years. According to a New York Times poll, Budweiser advertisements during the super bowl were voted most popular among 17 year-olds.