Research Finds Decline in Alcohol Advertisments Reaching Youth
A study conducted by the Center on Alcohol Marketing and Youth (CAMY) found a steep decline in the amount of alcohol advertising reaching youth. While youths continue to see a considerable percentage of more alcohol advertising than adults of legal drinking age, the number has declined to 15% for beer, 10% for spirits, and 33% for alcopops in 2004 when compared with 52% for beer, 33% for spirits, and 63% for alcopops in 2001. 22 of the 211 surveyed brands accounted for more than 50% of all exposure. The statistics show that the alcohol industry has been meeting the voluntary threshold of no longer advertising in publications with a youth readership above 30%, although over 40% of advertisements were placed in magazines with a youth readership above 15%. The complete report can be found here.