States Seek to Toughen Restrictions on Alcohol Advertising
A group of twenty state attorneys general sought to strengthen the restrictions on advertising alcohol to minors. The attorneys general brought their proposal to the Federal Trade Commission. In this proposal, the group recommends that alcohol should only be advertised to groups where 85% of the people are of drinking age. Currently the level required is 70%, but critics point out that this number does not represent the true demographics of society, only 15% of the population is in the 12-20 age group. The level was increased to 70% only two years ago from 50%. The FTC has rejected the 85% level previously.