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October 30, 2006

Recreational Use of Prescription Drugs Rising

Today's CESAR FAX reported on the availability of different drugs to undergraduate students at a large university. The top of the list: alcohol (100%), marijuana (95%), Adderall (89%), Ritalin (71%) thought the drugs were either "very easy" or "easy" to obtain. That study builds upon the new SAHMSA report on prescription drugs. There are now more people initiating prescription drug use every year (2.7 million) than are initiating marijuana use (2.1 million). This is partly due to the fact that marijuana has been popular much longer, and therefore has a much smaller pool of never-used people to draw from. Taken together, this data shows a trend of increasing use of prescription drugs, especially among young adults.

October 04, 2006

ONDCP to Use YouTube

The Office of National Drug Control Policy recently announced that it will start using the free video hosting website YouTube.com to post successful anti-drug advertising. ONDCP has been using non-traditional media as a means of targeting the young generation which relies increasingly on the newer media formats. Two years ago, ONDCP became the first blog for a Cabinet level agency, and they have also added podcasting.

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